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Frame Strategies
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We help organizations connect what they stand for with what they need to achieve.

Purpose + Profit

From global brands and startups to cultural institutions and grassroots nonprofits, Frame develops strategies, experiences, communications and partnerships that connect purpose to performance.

Because doing good and doing well aren't mutually exclusive.

Let's talk

The Frame point of view

Start with the outcome.

A strong brand needs to create commercial value. A cultural institution needs audiences and revenue to fulfill its mission. A nonprofit needs support to create impact. A partnership needs to deliver value for all stakeholders.

Different organizations. Different objectives. The principle is the same: start with the outcome, then design the experience to achieve it.

Depending on the objective, that might mean:

  • Building awareness
  • Changing perception
  • Creating connection
  • Driving participation
  • Strengthening relationships
  • Generating revenue
  • Inspiring action

The objective determines the experience. Every touchpoint has a clear job. That's where purpose becomes performance.

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A visitor photographing a wall inside an immersive projection installation with swirling patterns
A standing crowd with raised hands facing a lit stage in an auditorium, lime-green accents on a cap and shirt

Why Frame

A boutique consultancy built around senior expertise.

You work directly with the people responsible for the thinking, the strategy and the quality of the work. We bring in the right specialists and partners when the challenge calls for them, scaling the team around the work rather than fitting the work into a predetermined agency model.

The result is a nimble, senior team with the perspective and capabilities to take on complex challenges without unnecessary layers or overhead.

Senior
Direct access
Scalable
Team built to fit
Lean
No extra overhead
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Who you'll work with

Jaime Shulman

Founder & Principal

Jaime Shulman brings more than 20 years of experience across brands, agencies and institutions, from global brands and multinational agencies to cultural institutions and grassroots nonprofits. Having worked on every side of the table, she understands how organizations operate, what audiences respond to and what it takes to turn an idea into results.

Today, Jaime works directly with every Frame client, bringing commercial understanding, institutional perspective and senior strategic leadership to challenges spanning marketing, communications, events, partnerships and fundraising. Outside of Frame, she serves on the boards of VIBE Arts and UNITY Charity. She brings a practical, outcome-focused perspective to every engagement.

Services

Four ways we help purpose perform.

  • A professional video camera and monitors filming a seated interview in a book-lined library
    01

    Integrated Marketing & Communications

    We help organizations clarify what they stand for, what makes them relevant and what they need their audiences to do next.

    From positioning and narrative development to campaigns, content and communications strategy, we connect the story to the objective, and make sure it carries through every channel and interaction.

    Because effective communications aren't about saying the same thing everywhere. They're about making every part of the experience work together.

  • Guests seated along a long dinner table beneath a chandelier of glowing glass orbs, with lime-green taper candles
    02

    Events & Experiential Marketing

    We design events and experiences that do more than fill a room.

    Whether the goal is to strengthen relationships, build community, create cultural relevance, launch a product, generate revenue or move an audience closer to a brand, we design the experience around the outcome.

    From money-can't-buy executive experiences to large-scale public activations and fundraising events, we consider the entire journey, from invitation through follow up.

  • Two people walking past a wall of framed art prints, several printed in lime green, in a large quiet gallery
    03

    Fundraising & Revenue Optimization

    We help organizations strengthen the connection between audiences, relationships and revenue.

    For cultural and nonprofit organizations, that can mean developing fundraising strategies, rethinking event portfolios, strengthening donor journeys or creating clearer paths from participation to contribution.

    We also look beyond traditional fundraising to identify new revenue opportunities, optimize existing programs and assets, and develop partnerships that create value for all parties.

    More revenue doesn't always mean doing more. Sometimes it means seeing what you already have differently.

  • Lime-green panels with cut-out shapes standing in an outdoor exhibition space
    04

    Fractional Leadership

    Not every organization needs another full-time executive. Sometimes it needs experienced leadership for a particular stage of growth, transformation or challenge.

    Frame provides fractional senior strategy and leadership support, working alongside internal teams to bring perspective, structure, strategic direction and momentum.

    We can step in as a strategic partner, sounding board, project lead or extension of your leadership team, bringing senior expertise where and when it's needed.

Have a challenge?

Let's frame it.

Have a brief? A business problem? An idea that needs shaping? Or know something needs to change but aren't sure where to start?
Let's talk.

Jaime Shulman

Founder & Principal